Category: Uncategorized

Judged on clicks, display looks like the worst buy in advertising. Judged on what it actually does, it is one of the cheapest.

A remote is three hours on a Saturday. What makes it work is the fourteen days of promotion nobody sees.

Same screen, different buy. What changes when you target by household instead of by program.

Most local searches end before anyone reaches your website. These are the fields that decide whether the phone rings.

Budget, frequency, and the three numbers to ask any rep for before you sign anything.