From the blog
Insights
Plain-language answers about advertising in a market this size: what it costs, what actually produces calls, and how to tell the difference.
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What a radio schedule actually costs in a market this size
Budget, frequency, and the three numbers to ask any rep for before you sign anything.
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The three lines on your Google profile that decide the call
Most local searches end before anyone reaches your website. These are the fields that decide whether the phone rings.
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Streaming ads are not TV ads. Here is the difference that matters.
Same screen, different buy. What changes when you target by household instead of by program.
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The two weeks before the event are the event
A remote is three hours on a Saturday. What makes it work is the fourteen days of promotion nobody sees.
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Nobody clicks display ads. That was never the point.
Judged on clicks, display looks like the worst buy in advertising. Judged on what it actually does, it is one of the cheapest.
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