Our Brands / Q108

107.9 FM
Hot AC WCVQ-FM · 107.9 FM

Q108

The station on in the office and the school pickup line. Today's hits and the ones people still sing along to.

CORE AUDIENCE
Women 25–54
MORNINGS
Mornings · 5a–10a
166K
weekly cume
71%
female audience
Women 25–54
core audience

More than music

Hot adult contemporary
Today's hits and the ones people still sing along to, with nothing that clears a room.
At-work listening
The station on in offices, salons, and waiting rooms from nine to five.
Contests and giveaways
Concert tickets, getaways, and the promotions that keep people listening through a break.
Community events
Q108 shows up to the game, the 5Ks, and the holiday parades.

Who is on the air

5A–10A
Mornings
10A–2P
Middays
2P–6P
Drive Home
7P-MID
Nights

Why people keep it on

The music, the personalities, and the local moments are what build the habit — and that habit is what an advertiser is really buying. So we protect the programming first: the stronger the reason to listen, the more every message on this station is worth.

WHAT PROGRAMMING DECIDES
  • What gets played, and how often
  • Who is on the air, and when
  • What the station shows up to in this town
  • How much of the hour is commercials
WHAT AN ADVERTISER BUYS
  • The dayparts your buyer is listening in
  • Frequency: how often they hear you
  • The message, in their own words
  • A host reading it, when the fit is right

Ways to advertise here

Spots that run long enough to work

Scheduled into the hours your buyer is listening, at a frequency that gets remembered. Written and produced here, approved by you before it airs.

Live reads and endorsements

A host this audience already trusts, saying it in their own words. The most persuasive thing on the station, and limited on purpose.

Sponsorships, contests, and remotes

Own the weather, the ballgame, the giveaway, or a live broadcast from your parking lot with a crowd we brought there.

These are the three we get asked for most — not the whole menu. Tell us what you are trying to move, and we will shape the rest around it.

How a campaign on this station comes together

01

We pick the hours

Research tells us when your buyer is actually listening to this station. That is what we buy, not whatever inventory is cheapest that month.

02

We write and produce it

One idea, one voice, recorded here. You approve it before a single spot airs.

03

It runs long enough to work

Frequency is the whole game. We would rather run you twelve steady months than six loud weeks.

04

We report every month

Affidavits, call volume, and what we are changing next month, in plain English.

Build My Advertising Plan Ask what Q108 is producing for businesses like yours.

Your next customer is searching right now.

Let’s make sure they find you first.