Our Brands / Z 97.5
97.5 FM
Z 97.5
Active rock for the trades, the garage, and the guys who never left the format.
More than music
Who is on the air
Why people keep it on
The music, the personalities, and the local moments are what build the habit — and that habit is what an advertiser is really buying. So we protect the programming first: the stronger the reason to listen, the more every message on this station is worth.
- What gets played, and how often
- Who is on the air, and when
- What the station shows up to in this town
- How much of the hour is commercials
- The dayparts your buyer is listening in
- Frequency: how often they hear you
- The message, in their own words
- A host reading it, when the fit is right
Ways to advertise here
Spots that run long enough to work
Scheduled into the hours your buyer is listening, at a frequency that gets remembered. Written and produced here, approved by you before it airs.
Live reads and endorsements
A host this audience already trusts, saying it in their own words. The most persuasive thing on the station, and limited on purpose.
Sponsorships, contests, and remotes
Own the weather, the ballgame, the giveaway, or a live broadcast from your parking lot with a crowd we promoted for two weeks first.
These are the three we get asked for most — not the whole menu. Tell us what you are trying to move, and we will shape the rest around it.
How a campaign on this station comes together
We pick the hours
Research tells us when your buyer is actually listening to this station. That is what we buy, not whatever inventory is cheapest that month.
We write and produce it
One idea, one voice, recorded here. You approve it before a single spot airs.
It runs long enough to work
Frequency is the whole game. We would rather run you twelve steady months than six loud weeks.
We report every month
Affidavits, call volume, and what we are changing next month, in plain English.
OUR BRANDS
Every signal we own. One audience: yours.
Your next customer is searching right now.
Let’s make sure they find you first.