Our Brands / Beaver 100.3

100.3 FM
Country WVVR-FM · 100.3 FM

Beaver 100.3

The market's country heritage signal, and the biggest weekday morning audience we have.

CORE AUDIENCE
Adults 25–54
MORNINGS
Fletch & Ruthanna · 5a-9p
184K
weekly cume
Adults 25–54
core audience

More than music

On the air in this market since 1994.

Today's country, all day
The current chart plus the 2000s and 2010s hits that never left the truck radio.
Local, local, local
Live and local from 5am to 7pm, with the school closings, the traffic, and the names people know.
Community focused
Deeply woven into the Clarksville, Fort Campbell and Hopkinsville communities.
The fairs and the festivals
If there is a crowd in this county on a Saturday, the Beaver tent is usually in it.

Who is on the air

5A-9P
Fletch & Ruthanna
9A-2P
Dave Russell
2P-7P
John Glass

Why people keep it on

The music, the personalities, and the local moments are what build the habit — and that habit is what an advertiser is really buying. So we protect the programming first: the stronger the reason to listen, the more every message on this station is worth.

WHAT PROGRAMMING DECIDES
  • What gets played, and how often
  • Who is on the air, and when
  • What the station shows up to in this town
  • How much of the hour is commercials
WHAT AN ADVERTISER BUYS
  • The dayparts your buyer is listening in
  • Frequency: how often they hear you
  • The message, in their own words
  • A host reading it, when the fit is right

Ways to advertise here

Spots that run long enough to work

Scheduled into the hours your buyer is listening, at a frequency that gets remembered. Written and produced here, approved by you before it airs.

Live reads and endorsements

Hosts that this audience already trust, saying it in their own words. One of the most persuasive tools available.

Sponsorships, contests, and remotes

Own the weather, the football game, the giveaway, or a live broadcast from your business with a crowd we brought there.

These are the three we get asked for most — not the whole menu. Tell us what you are trying to move, and we will shape the rest around it.

How a campaign on this station comes together

01

We pick the hours

Research tells us when your buyer is actually listening to this station. That is what we buy, not whatever inventory is cheapest that month.

02

We write and produce it

One idea, one voice, recorded here. You approve it before a single spot airs.

03

It runs long enough to work

Frequency is the whole game. We would rather run you twelve steady months than six loud weeks.

04

We report every month

Affidavits, call volume, and what we are changing next month, in plain English.

Build My Advertising Plan Ask what Beaver 100.3 is producing for businesses like yours.

Your next customer is searching right now.

Let’s make sure they find you first.