Our Brands / 100.7 The Outlaw

100.7 FM
Classic Country WCVQ-HD3 · 100.7 FM

100.7 The Outlaw

The country records that built this format, back when the outlaws were running it.

CORE AUDIENCE
Adults 35–64
MORNINGS
Mornings on 100.7 The Outlaw · 6a–10a
44K
weekly cume
Adults 35–64
core audience
Classic country
the only one in market

More than music

On the air in this market since 2016.

Classic country
Waylon, Merle, Cash, and the records that built the format.
No current chart
On purpose. This audience left country radio when country radio left them.
Loyal and underserved
A devoted audience nobody else in this market is programming for.
Local advertisers only
A short commercial load that keeps every message audible.

Who is on the air

6A–10A
Mornings on 100.7 The Outlaw
10A–3P
Middays
3P–7P
Drive Home

Why people keep it on

The music, the personalities, and the local moments are what build the habit — and that habit is what an advertiser is really buying. So we protect the programming first: the stronger the reason to listen, the more every message on this station is worth.

WHAT PROGRAMMING DECIDES
  • What gets played, and how often
  • Who is on the air, and when
  • What the station shows up to in this town
  • How much of the hour is commercials
WHAT AN ADVERTISER BUYS
  • The dayparts your buyer is listening in
  • Frequency: how often they hear you
  • The message, in their own words
  • A host reading it, when the fit is right

Ways to advertise here

Spots that run long enough to work

Scheduled into the hours your buyer is listening, at a frequency that gets remembered. Written and produced here, approved by you before it airs.

Live reads and endorsements

Hosts that this audience already trust, saying it in their own words. One of the most persuasive tools available.

Sponsorships, contests, and remotes

Own the weather, the football game, the giveaway, or a live broadcast from your business with a crowd we brought there.

These are the three we get asked for most — not the whole menu. Tell us what you are trying to move, and we will shape the rest around it.

How a campaign on this station comes together

01

We pick the hours

Research tells us when your buyer is actually listening to this station. That is what we buy, not whatever inventory is cheapest that month.

02

We write and produce it

One idea, one voice, recorded here. You approve it before a single spot airs.

03

It runs long enough to work

Frequency is the whole game. We would rather run you twelve steady months than six loud weeks.

04

We report every month

Affidavits, call volume, and what we are changing next month, in plain English.

Build My Advertising Plan Ask what 100.7 The Outlaw is producing for businesses like yours.

Your next customer is searching right now.

Let’s make sure they find you first.