Insights
Chance Crotzer
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Nobody clicks display ads. That was never the point.
Read: Nobody clicks display ads. That was never the point.Judged on clicks, display looks like the worst buy in advertising. Judged on what it actually does, it is one of the…
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Streaming ads are not TV ads. Here is the difference that matters.
Read: Streaming ads are not TV ads. Here is the difference that matters.Same screen, different buy. What changes when you target by household instead of by program.
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The three lines on your Google profile that decide the call
Read: The three lines on your Google profile that decide the callMost local searches end before anyone reaches your website. These are the fields that decide whether the phone rings.
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What a radio schedule actually costs in a market this size
Read: What a radio schedule actually costs in a market this sizeBudget, frequency, and the three numbers to ask any rep for before you sign anything.
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